USA Today: “GOP presses its agenda on ‘mommy blog’ sites”

As USA Today reported this morning, the NRCC has launched digital ads in 20 congressional districts targeting House Democrats for their continued opposition to Republican efforts to allow private sector workers the same comp time flexibility government workers enjoy:

“The banner ads will be featured on over 100 websites popular among women and geo-targeted to be viewed by residents in 20 Democratic-held congressional districts targeted by the GOP for 2014. The House Republican campaign operation is increasing its use of niche digital ad marketing for the upcoming election cycle. They used a similar strategy targeting Democrats on the unpopular automatic spending cuts known as sequester in March.”

Here’s a look at one of the ads:

For parents who are balancing working outside the home with taking care of their children and families, this is an important issue that has an impact on their daily lives. This digital campaign allows us to highlight how House Democrats are forcing women to choose between work and family on forums they use every day.